At a trade show, it is very important to quickly grab the attention of potential clients. This can be a daunting task when your portable display is surrounded by others that are much more expensive. There are a number of things that can be done to increase traffic flow at the booth without spending thousands of dollars.
1. On trade show table top displays and pop up displays, it is important the graphics and photographs are eye catching. People will often make quick judgments about whether or not they want to look at the display based on the pictures and trade show graphics they see. If these are outdated and not relevant, they will move on to the next exhibitor.
2. A well lit display area will be more inviting. Most trade shows are in large conference rooms where there is ample overhead lighting, but nothing that is directly focused on the display. You will certainly standout more by spotlighting your display. You should focus on highlighting important areas or your display with the lighting.
3. Finally, trade show flooring can be added to the trade show display area. This will differ from the basic carpet that you are offered by the show. Not only does trade show flooring dress up the display quite a bit and help things look more put together and professional than other exhibitors but it helps define your booth space area.
4. In addition to your display whether it’s a larger custom exhibit or a smaller pop up trade show display, there should be a focus on brand retention. Not only is the achieved by the way your company represents itself at the show but also through handouts such as brochures, catalogs, and branded promotional items. These types of items are great because it gives the attendee something to remember you by after the show. However, don’t go overboard with this and you should make sure that these handouts are organized in your booth space. You can eliminate clutter caused by these handouts through the use of literature racks, and trade show counters to place these items on or within.
Making a good impression is extremely important at trade shows. With a few simple tips, the basic display can stand out and bring in the customers.
It’s becoming more and more apparent that companies have lost perspective on how to market at trade shows. I know we are in a tough economy but over the last couple of years I have seen the same uninspiring and even boring displays over and over again. I am not stating that you have to spend lots of money to be successful at a trade show. What I am saying is the creativity and uniqueness of trade show booths has dwindled over the last couple of years. How do you expect show attendees to differentiate your company if you look like all the other exhibitors on the show floor?
Tired of the same boring display then we have the answer for you Exhibe Corporation. We are full service trade show display company that believes in forward thinking with innovative design ideas that relate to our custom, portable, and rental display products. Our trade show booths will not only make your exhibit space attractive but our displays are designed to be hassle free.
With our Custom Exhibits you get the freedom to design your own display booth from scratch. You just need to inform us about your detailed requirements and we will work on some specs that will include a wonderful trade show display design that not only caters to your company needs but is customized to fit your branding objectives.
Our exhibit design process it’s just like reciting your imagination to someone who draws the exact image based on your description. Exhibe does this process by collecting all the necessary information of your company. Based on the detailed analysis and discussion we not only design the trade show display but have the personnel to construct the exhibit as well. There are not a lot of exhibit houses left that can provide in house design and construction services. We at Exhibe Corporation believe in total satisfaction and we have the necessary knowledge needed to help make your next show a success.
Promotion is the name of the game in the marketing industry and is there a better way to promote your brand and company then through the use of trade show marketing. Think about it a trade show is geared to specifically have visitors that are strictly attending the show to see your industry’s product offerings. What other venue provides this type of target marketing?
I know you’re thinking that exhibiting at a trade show can be rather expensive but that isn’t necessarily correct. To help minimize cost you can market yourself with well designed banner stands, pop up displays, or other similar portable trade show display products. Most of these displays can be purchased for less than $2500. Still too much not to worry most banner stands can be purchased for $250.00 or less and can be very effective at promoting your company.
In the future when your when your thinking about ways to promote your company just remember that trade show marketing just might be the perfect venue for you.
Portable pop up displays are an eye-catching yet surprisingly affordable way to set a trade show area apart from simple poster boards or banners.
In this struggling economy, the need for low-cost, effective marketing tools continues to grow. Portable trade show displays are fast becoming an essential component of any trade show display. While there are many options to choose from, portable displays share many common features. These displays are lightweight, easy to carry, fast to set up and dismantle, and convenient to ship through UPS or FedEx.
Even better, new technology has allowed pop up trade show displays to become more vibrant and efficient. Some of the most recently added features include shelving options, LCD screen mounts, and backlit panels. These features will allow agencies to display high definition logos and photos, as well as creating a space for product presentations.
Many businesses use graphic murals on their pop up displays to create detailed, branded images of their goods and services. Portable pop up displays can come in a variety of shapes and sizes, including custom designs and colors.
With all of these possibilities, it is easy to see why affordable portable displays have evolved into a vital trade show component.
Every business that intends on consumer-facing marketing needs literature and needs literature racks. They might not be the first thing that springs to mind when you’re thinking about trade show displays, but portable literature racks and trade show literature stands are an essential component of any professional standard display. Here’s 3 reasons why every single business that markets to consumers needs literature racks.
1. Professional image – well presented marketing literature creates a professional image of your business in the eyes of consumers and industry contacts, and highlights the content of the literature in the most attractive way possible. And we all know a professional image is paramount in attracting and converting new clients.
2. Credibility – going hand in hand with the professional image is credibility. Literature racks and display stands (and their contents) add credibility to your marketing messages, to find and help convert new prospects into leads.
3. Conversion – displaying takeaway materials for customers at trade shows can also have a direct impact on conversions, helping make up the minds of marginal clients. Without appropriate displays for your materials, there’s no guaranteeing customers will take your marketing messages away with them
There are many reasons that you may want to use pop up displays. These reasons include for showrooms, conferences, outdoor events, press conferences, and more.
Table top displays are an excellent thing to use when you are in a showroom and want to display your products and services. The table top displays don’t take up too much space and they are lightweight. They fold right up and are easy to take with you on the go. You can take them with you to any event and they are an excellent way to present the products and services of your business. Portable trade show displays look extremely professional too.
Press conferences are also another time that you need to look professional. When the local media arrives to your business then you will usually want to use a backdrop with your logo or branding on it and pop up displays can serve this function just fine. When you use pop up trade show displays they hide what you have in the background. If you have papers piling desks, messes you don’t want the public to see, employees running around, and more then the displays are the best way to give a professional look and hide the background. This way the public can focus on you in a press conference and not the things going on in the background.
When you use portable exhibits they are also an excellent solution for outdoor events. The best way to reinforce your company message at an outdoor event is by the use of pop up displays. The only thing that you need to verify is the weather and if your stand can withstand any elements if it is expected to rain or be nasty. Also, you should consider fading from the sun. If you plan on using the pop up trade show displays outdoors then be sure that it is made of materials that can withstand the weather conditions.
There are so many reasons that your company should have portable exhibits on hand. If you often find you are in the media or have to do a press conference then you should hide the background with the use of pop up displays. They are the best way to make your business look professional and create an excellent company image. Most displays that sit on a table or that are tall standing fold up easily and are packed in a bag that comes with them. They are portable and easy to take with you on the go when you travel to events.
Attending a trade show can be the best experience for and you and your business or the worst experience of your entire career. If you take the time to create a space in the limited trade show location you might find yourself overwhelmed with new business. Planning ahead can make the most of the limited size most venues offer, and you will want to take advantage of all the space you are allotted.
Flat trade show displays are boring, hard to see, and will not do a thing to attract the attention you need to make your investment worthwhile. Trade shows can be expensive but where else can you go and the customers come to you? You can also check out the competition and maybe learn something new!
Literature racks offer you way to get your information to those new customers, is available if you aren’t and can actually help create atmosphere and have a relatively small footprint depending on the style. You can plan on filling that rack with your information for the customers you are looking to capture. Another way to replace you, when you are already busy with a customer, is a professionally produced video. Take the time to do some research before you arrive at the show. There are some very good articles with great tips on how to best use all your resources as effectively as possible.
In many industries your best opportunity to get your name out, be recognized, and make sales occurs for a couple of days during the year at the major trade shows for your industry. It is absolutely vital that you wow potential customers and partners during these events and you will often spend most of the year preparing. You will need to make sure several items line up and will need to focus on your demos and other products working right and on having highly available and high quality collateral available. You will also have to make sure you staff the trade show booth with your top employees who will be able to competently be in sales mode all day and that have the knowledge needed to answer the questions participants in the trade show are bound to have. One big element that will definitely attract people your way is your trade show displays and so you will want to put a lot of effort into this. The latest and greatest techniques for such displays are evolving all the time and so you will want to hire a trade show services company to help educate you on the trends and to help you in the creation of your display.
Rises in transportation and fuel charges have caused a downward trend in the exhibit industry bigger, heavier; clunky booths are no longer the norm. A movement for lighter weight trade show displays has taken hold.
Over the past couple year’s revamped portable displays and modular exhibits have gained in popularity. These displays are built to be lightweight and require less labor show setup and dismantle, and ship in smaller containers making them first choice amongst cost conscious exhibitors.
Portable Displays have grown from the traditional fabric panel exhibits and pop up displays to more user friendly, flexible modern versions. These displays can be accessorized with trade show graphics, shelving, and monitors. These displays offer ultimate portability and best pricing amongst the display types within the trade show exhibit industry.
Modular trade show displays best advantages come from their flexibility. These displays are a hybrid mixture of custom and portable fused together creating a sleek modern designed booth. Some of the key features with modular displays are that they’re lightweight, can be used in multiple configurations or even customized for exhibiting needs.
First impressions are everything. It will determine how a person reacts to another or in business if a product or service is sold. Regardless what level of business is being transpired, from a small county craft fair to a large trade show, your display represents your company and show cases the pride that you have in your products. If a strong impact is not there, your trade show marketing efforts will fall to the wayside and a potential customer will move onto the next trade show exhibit display.
To have the customers standing in line to see what you have to offer your display presentation has to call out to them. There are many ways you can have your next trade show display stand out from the rest of the crowd such as purchasing a professionally designed pop up display or revamping your existing booth. What ever method you choose just make sure that your company message and branding are well represented within your exhibit.