Promotion is the name of the game in the marketing industry and is there a better way to promote your brand and company then through the use of trade show marketing. Think about it a trade show is geared to specifically have visitors that are strictly attending the show to see your industry’s product offerings. What other venue provides this type of target marketing?
I know you’re thinking that exhibiting at a trade show can be rather expensive but that isn’t necessarily correct. To help minimize cost you can market yourself with well designed banner stands, pop up displays, or other similar portable trade show display products. Most of these displays can be purchased for less than $2500. Still too much not to worry most banner stands can be purchased for $250.00 or less and can be very effective at promoting your company.
In the future when your when your thinking about ways to promote your company just remember that trade show marketing just might be the perfect venue for you.
Portable pop up displays are an eye-catching yet surprisingly affordable way to set a trade show area apart from simple poster boards or banners.
In this struggling economy, the need for low-cost, effective marketing tools continues to grow. Portable trade show displays are fast becoming an essential component of any trade show display. While there are many options to choose from, portable displays share many common features. These displays are lightweight, easy to carry, fast to set up and dismantle, and convenient to ship through UPS or FedEx.
Even better, new technology has allowed pop up trade show displays to become more vibrant and efficient. Some of the most recently added features include shelving options, LCD screen mounts, and backlit panels. These features will allow agencies to display high definition logos and photos, as well as creating a space for product presentations.
Many businesses use graphic murals on their pop up displays to create detailed, branded images of their goods and services. Portable pop up displays can come in a variety of shapes and sizes, including custom designs and colors.
With all of these possibilities, it is easy to see why affordable portable displays have evolved into a vital trade show component.
Every business that intends on consumer-facing marketing needs literature and needs literature racks. They might not be the first thing that springs to mind when you’re thinking about trade show displays, but portable literature racks and trade show literature stands are an essential component of any professional standard display. Here’s 3 reasons why every single business that markets to consumers needs literature racks.
1. Professional image – well presented marketing literature creates a professional image of your business in the eyes of consumers and industry contacts, and highlights the content of the literature in the most attractive way possible. And we all know a professional image is paramount in attracting and converting new clients.
2. Credibility – going hand in hand with the professional image is credibility. Literature racks and display stands (and their contents) add credibility to your marketing messages, to find and help convert new prospects into leads.
3. Conversion – displaying takeaway materials for customers at trade shows can also have a direct impact on conversions, helping make up the minds of marginal clients. Without appropriate displays for your materials, there’s no guaranteeing customers will take your marketing messages away with them
There are many reasons that you may want to use pop up displays. These reasons include for showrooms, conferences, outdoor events, press conferences, and more.
Table top displays are an excellent thing to use when you are in a showroom and want to display your products and services. The table top displays don’t take up too much space and they are lightweight. They fold right up and are easy to take with you on the go. You can take them with you to any event and they are an excellent way to present the products and services of your business. Portable trade show displays look extremely professional too.
Press conferences are also another time that you need to look professional. When the local media arrives to your business then you will usually want to use a backdrop with your logo or branding on it and pop up displays can serve this function just fine. When you use pop up trade show displays they hide what you have in the background. If you have papers piling desks, messes you don’t want the public to see, employees running around, and more then the displays are the best way to give a professional look and hide the background. This way the public can focus on you in a press conference and not the things going on in the background.
When you use portable exhibits they are also an excellent solution for outdoor events. The best way to reinforce your company message at an outdoor event is by the use of pop up displays. The only thing that you need to verify is the weather and if your stand can withstand any elements if it is expected to rain or be nasty. Also, you should consider fading from the sun. If you plan on using the pop up trade show displays outdoors then be sure that it is made of materials that can withstand the weather conditions.
There are so many reasons that your company should have portable exhibits on hand. If you often find you are in the media or have to do a press conference then you should hide the background with the use of pop up displays. They are the best way to make your business look professional and create an excellent company image. Most displays that sit on a table or that are tall standing fold up easily and are packed in a bag that comes with them. They are portable and easy to take with you on the go when you travel to events.
Attending a trade show can be the best experience for and you and your business or the worst experience of your entire career. If you take the time to create a space in the limited trade show location you might find yourself overwhelmed with new business. Planning ahead can make the most of the limited size most venues offer, and you will want to take advantage of all the space you are allotted.
Flat trade show displays are boring, hard to see, and will not do a thing to attract the attention you need to make your investment worthwhile. Trade shows can be expensive but where else can you go and the customers come to you? You can also check out the competition and maybe learn something new!
Literature racks offer you way to get your information to those new customers, is available if you aren’t and can actually help create atmosphere and have a relatively small footprint depending on the style. You can plan on filling that rack with your information for the customers you are looking to capture. Another way to replace you, when you are already busy with a customer, is a professionally produced video. Take the time to do some research before you arrive at the show. There are some very good articles with great tips on how to best use all your resources as effectively as possible.
In many industries your best opportunity to get your name out, be recognized, and make sales occurs for a couple of days during the year at the major trade shows for your industry. It is absolutely vital that you wow potential customers and partners during these events and you will often spend most of the year preparing. You will need to make sure several items line up and will need to focus on your demos and other products working right and on having highly available and high quality collateral available. You will also have to make sure you staff the trade show booth with your top employees who will be able to competently be in sales mode all day and that have the knowledge needed to answer the questions participants in the trade show are bound to have. One big element that will definitely attract people your way is your trade show displays and so you will want to put a lot of effort into this. The latest and greatest techniques for such displays are evolving all the time and so you will want to hire a trade show services company to help educate you on the trends and to help you in the creation of your display.
Rises in transportation and fuel charges have caused a downward trend in the exhibit industry bigger, heavier; clunky booths are no longer the norm. A movement for lighter weight trade show displays has taken hold.
Over the past couple year’s revamped portable displays and modular exhibits have gained in popularity. These displays are built to be lightweight and require less labor show setup and dismantle, and ship in smaller containers making them first choice amongst cost conscious exhibitors.
Portable Displays have grown from the traditional fabric panel exhibits and pop up displays to more user friendly, flexible modern versions. These displays can be accessorized with trade show graphics, shelving, and monitors. These displays offer ultimate portability and best pricing amongst the display types within the trade show exhibit industry.
Modular trade show displays best advantages come from their flexibility. These displays are a hybrid mixture of custom and portable fused together creating a sleek modern designed booth. Some of the key features with modular displays are that they’re lightweight, can be used in multiple configurations or even customized for exhibiting needs.
First impressions are everything. It will determine how a person reacts to another or in business if a product or service is sold. Regardless what level of business is being transpired, from a small county craft fair to a large trade show, your display represents your company and show cases the pride that you have in your products. If a strong impact is not there, your trade show marketing efforts will fall to the wayside and a potential customer will move onto the next trade show exhibit display.
To have the customers standing in line to see what you have to offer your display presentation has to call out to them. There are many ways you can have your next trade show display stand out from the rest of the crowd such as purchasing a professionally designed pop up display or revamping your existing booth. What ever method you choose just make sure that your company message and branding are well represented within your exhibit.
After months of research and development we have at last put all of your comments and suggestions to work. ExhibePortable.com is now more users friendly, straight forward and offering more products than ever.
With any luck you should be able to find all the information to any questions you could possibly have right on our Re-Designed online store. The site is designed to accommodate the addition of future categories such as Used Portable Trade Show Displays, Rental Displays, Modular Displays, Alumalite Displays, Truss Systems as well as some new Accessory Items.
Last but not least we created our own blog to keep you up to date with any promotions or new items that we are offering. So don’t forget to check back often.
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