Trade Show Educator » Trade Show Displays

Trade Shows and Literature Racks

mgandy — Sat, 28 Mar 2009 00:02:50 +0000

Attending a trade show can be the best experience for and you and your business or the worst experience of your entire career. If you take the time to create a space in the limited trade show location you might find yourself overwhelmed with new business. Planning ahead can make the most of the limited size most venues offer, and you will want to take advantage of all the space you are allotted.

Flat trade show displays are boring, hard to see, and will not do a thing to attract the attention you need to make your investment worthwhile. Trade shows can be expensive but where else can you go and the customers come to you? You can also check out the competition and maybe learn something new!

Literature racks offer you way to get your information to those new customers, is available if you aren’t and can actually help create atmosphere and have a relatively small footprint depending on the style. You can plan on filling that rack with your information for the customers you are looking to capture. Another way to replace you, when you are already busy with a customer, is a professionally produced video. Take the time to do some research before you arrive at the show. There are some very good articles with great tips on how to best use all your resources as effectively as possible.

Making the Show Count

mgandy — Sun, 22 Mar 2009 11:59:09 +0000

In many industries your best opportunity to get your name out, be recognized, and make sales occurs for a couple of days during the year at the major trade shows for your industry. It is absolutely vital that you wow potential customers and partners during these events and you will often spend most of the year preparing. You will need to make sure several items line up and will need to focus on your demos and other products working right and on having highly available and high quality collateral available. You will also have to make sure you staff the trade show booth with your top employees who will be able to competently be in sales mode all day and that have the knowledge needed to answer the questions participants in the trade show are bound to have. One big element that will definitely attract people your way is your trade show displays and so you will want to put a lot of effort into this. The latest and greatest techniques for such displays are evolving all the time and so you will want to hire a trade show services company to help educate you on the trends and to help you in the creation of your display.

Trends In Exhibiting

mgandy — Fri, 20 Feb 2009 00:37:23 +0000

Rises in transportation and fuel charges have caused a downward trend in the exhibit industry bigger, heavier; clunky booths are no longer the norm. A movement for lighter weight trade show displays has taken hold.

Over the past couple year’s revamped portable displays and modular exhibits have gained in popularity. These displays are built to be lightweight and require less labor show setup and dismantle, and ship in smaller containers making them first choice amongst cost conscious exhibitors.

Portable Displays have grown from the traditional fabric panel exhibits and pop up displays to more user friendly, flexible modern versions. These displays can be accessorized with trade show graphics, shelving, and monitors. These displays offer ultimate portability and best pricing amongst the display types within the trade show exhibit industry.

Modular trade show displays best advantages come from their flexibility. These displays are a hybrid mixture of custom and portable fused together creating a sleek modern designed booth. Some of the key features with modular displays are that they’re lightweight, can be used in multiple configurations or even customized for exhibiting needs.

To learn more about modular displays visit www.exhibeportable.com.